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Barnes and Noble

the Creativity Factor: Using power of outdoors to spark successful innovation

Current price: $35.00
the Creativity Factor: Using power of outdoors to spark successful innovation
the Creativity Factor: Using power of outdoors to spark successful innovation

Barnes and Noble

the Creativity Factor: Using power of outdoors to spark successful innovation

Current price: $35.00
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Size: Hardcover

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Kick start your creativity and become an even more effective leader by getting outdoors. Here's how to ditch the boardroom and set off on adventures that might just change your thinking and enhance your leadership skills.
Every successful business endeavour is born of a unique and innovative idea, and that in turn was born from the creative thinking of the people behind it. Then why is it the case that so many executives, founders and managers fail to actively develop and apply their creativity?
The Creativity Factor
clarifies how creativity is a key ingredient of effective leadership, before highlighting the strategies and approaches through which you can actively develop and cultivate your creative capabilities – not least of which is moving meetings and team-building exercises out of the office and into the great outdoors!
Rather than being an unchangeable trait, creativity is an ability and skill that we can train and improve. But how do you develop a creative mind-set that will lead to success? Creativity doesn't tend to come from inspired 'flashes', but from sustained periods of thought and effort. Through a combined effort of both the conscious and subconscious mind, much easier to encourage and develop in an outdoor setting, previously unseen connections are made and original ideas flourish.
explores the scientific & practical evidence for entrepreneurial creativity, and explains the mechanisms, habits and techniques that help develop this skill. This uniquely holistic guide will provide you with a newfound awareness of your creative potential and how it can lead to business success.
"Garry Pratt makes a compelling case to take our thinking outdoors as a simple but powerful way to free it from constraints." - Dimo Dimov, Professor of Entrepreneurship and Innovation, University of Bath, UK
"Outside thinking is powerful stuff... Enjoy this fantastic journey!" - João Perre Viana, Founder of Walking Mentorship

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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