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Barnes and Noble

The Cult of Creativity: A Surprisingly Recent History

Current price: $26.00
The Cult of Creativity: A Surprisingly Recent History
The Cult of Creativity: A Surprisingly Recent History

Barnes and Noble

The Cult of Creativity: A Surprisingly Recent History

Current price: $26.00
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Size: Hardcover

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A history of how, in the mid-twentieth century, we came to believe in the concept of creativity. Named a best book of 2023 by the
New Yorker
and a notable book of 2023 by
Behavioral Scientist
.
Creativity is one of American society’s signature values, but the idea that there is such a thing as “creativity”—and that it can be cultivated—is surprisingly recent, entering our everyday speech in the 1950s. As Samuel W. Franklin reveals, postwar Americans created creativity, through campaigns to define and harness the power of the individual to meet the demands of American capitalism and life under the Cold War. Creativity was championed by a cluster of professionals—psychologists, engineers, and advertising people—as a cure for the conformity and alienation they feared was stifling American ingenuity. It was touted as a force of individualism and the human spirit, a new middle-class aspiration that suited the needs of corporate America and the spirit of anticommunism.
Amid increasingly rigid systems, creativity took on an air of romance; it was a more democratic quality than genius, but more rarified than mere intelligence. The term eluded clear definition, allowing all sorts of people and institutions to claim it as a solution to their problems, from corporate dullness to urban decline. Today, when creativity is constantly sought after, quantified, and maximized, Franklin’s eye-opening history of the concept helps us to see what it really is, and whom it really serves.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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