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Barnes and Noble

the Cultural Life of Risk and Innovation: Imagining New Markets from Seventeenth Century to Present

Current price: $180.00
the Cultural Life of Risk and Innovation: Imagining New Markets from Seventeenth Century to Present
the Cultural Life of Risk and Innovation: Imagining New Markets from Seventeenth Century to Present

Barnes and Noble

the Cultural Life of Risk and Innovation: Imagining New Markets from Seventeenth Century to Present

Current price: $180.00
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Size: Hardcover

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How did "innovation" become something to strive for, an end in itself? And how did "the market" come to be thought of as the space of innovation? This edited volume provides the first historical examination of how innovations are conceived, marketed, navigated and legitimated from a global perspective that highlights contrasting experiences. These experiences include: colonial "projecting" in the Dutch New Netherlands, trust networks in the early US securities market, female investors during the Financial Revolution, life insurance in nineteenth-century France, "bubbles" and trusts in 1920s Shanghai, government regulation of the pre-Revolutionary stock market and the checkered success of today’s bit-coin technology. By discussing these diverse contexts together, this volume provides a pathbreaking reconsideration of market and business activities in light of
both
the techniques and the emotional vectors that infuse them.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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