Culture is about creating empowerment, not entitlement . . . so that people can love coming to work and accomplishing great things together. Culture is not about bringing your dog to work, free lunches, unlimited vacation, or even casual Fridays. Culture is not a collection of personal preferences. Our thinking about culture has been kidnapped and polluted by the spectacular, attention-grabbing fads that 99 percent of organizations cannot implement. It is time to get beyond these “here today, gone tomorrow” illusions that foster complacency and entitlement, so we can start implementing the timeless principles that are: The foundational principles of a Dynamic Culture are universal. In , business consultant and bestselling author of and presents the six enduring principles of a Dynamic Culture in a way that is both intensely practical and inspiring. If you want to create a Dynamic Culture in your organization; if you are looking to increase engagement and decrease entitlement; if you want your people to think of their work as a career more than just a job; if you want to solve turnover problems; if you want to learn the key to hiring in the 21st century; if you want to attract, grow, and retain top talent; if you want to teach every person in your organization that they have a role to play in making the culture better today than it was yesterday . . . this book is for you and your team. Too many books are written just for the leaders of an organization. Finally, we have a definitive and authoritative book about culture that everyone in your organization can and should read. But perhaps you don’t believe it is possible to create a Dynamic Culture in your particular type of business. Prepare yourself to be convinced that the culture of any organization can be transformed using the six principles outlined in these pages. As an author, speaker, and consultant, Matthew Kelly has become a once-in-a-generation voice. He has an astounding ability to cut through all the noise to deliver a message that is both timely and timeless—and he does it in a way that will give you goosebumps, stop you dead in your tracks to reflect on ideas so profound that you simply cannot read on, and make you think he wrote this book just for you. This is what makes Kelly one of the most refreshing and authentic voices of our time. Once every twenty-five years or so a book comes along that completely redefines the way we think about work and the life of an organization. This is that book. Culture will be one of the most significant issues in business in the coming decades—are you ready to create a Dynamic Culture?