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The Customer Copernicus: How to be Customer-Led
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Barnes and Noble
The Customer Copernicus: How to be Customer-Led
Current price: $180.00
Barnes and Noble
The Customer Copernicus: How to be Customer-Led
Current price: $180.00
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Size: Hardcover
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The Customer Copernicus answers the question that follows – if it’s obvious and attractive why is it so rare? And then it answers a second question, because Tesco, O2 and Wells Fargo were like this once. Why, having mastered it, would you ever stop? Because all three did, and two ended up in court.
The Customer Copernicus explains how to become and how to stay customer-led. Essential reading for leaders and teams who want their organisations to stay competitive by developing a more purposeful and innovative culture.