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Barnes and Noble

The Dark Side of Persuasion

Current price: $54.84
The Dark Side of Persuasion
The Dark Side of Persuasion

Barnes and Noble

The Dark Side of Persuasion

Current price: $54.84
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In an information-saturated world, where the distinction between fact and fiction becomes increasingly blurred, "The Dark Side of Persuasion" emerges as an essential guide to navigating the hidden currents of modern communication. This book reveals how persuasion, one of humanity's oldest arts, can be twisted into tools of manipulation, profoundly influencing our decisions, opinions and perceptions.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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