John is a businessman visiting a small town in order to shut down one of the store franchises he owns in the area. He had no intention of making any personal relationships with the townfolk, until he sees the prettiest woman he's ever laid eyes on. It turns out she is one of the employees of the store that is being shut down which is sure to bring economic ruin to the town. As he becomes closer to the woman, he has a crisis of conscience of whether to close the store down or keep it open while he pursues a romance with her in this moral tale of small town values.