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The Development of Scientific Marketing in the Twentieth Century: Research for Sales in the Pharmaceutical Industry / Edition 1
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Barnes and Noble
The Development of Scientific Marketing in the Twentieth Century: Research for Sales in the Pharmaceutical Industry / Edition 1
Current price: $77.99
Barnes and Noble
The Development of Scientific Marketing in the Twentieth Century: Research for Sales in the Pharmaceutical Industry / Edition 1
Current price: $77.99
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The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.
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