In , experienced executive and distinguished author Ajay Sohoni delivers a relatable and readable reference for corporate executives who need the knowledge and confidence to build lasting digital change within their enterprise. From marketing to commercial, supply chain, and finance, the book offers actionable insights in an accessible format, full of anecdotes, humor, and case examples. You’ll learn which areas to focus on and which not to worry about as you craft your own custom transformation journey. In the book, you’ll also find: Perfect for executives in consumer-facing companies, corporate managers and leaders, business unit heads and management teams, is also an indispensable guide for digital non-natives trying to make sense of, and keep up with, the rapidly changing world around them.