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The Emergence of Modern Marketing / Edition 1
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Barnes and Noble
The Emergence of Modern Marketing / Edition 1
Current price: $77.99
Barnes and Noble
The Emergence of Modern Marketing / Edition 1
Current price: $77.99
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This collection of essays considers the emergence of modern marketing by examining product differentiation and brand creation, distribution and retailing strategies as well as advertising in a range of case studies covering the United States, Continental Europe and the United Kingdom. It highlights important innovations in marketing whilst underlining some surprising continuities, and is a valuable reference for undergraduate and postgraduate students of marketing and advertising.
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