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Barnes and Noble

the Emergence of Urban Entrepreneur: How Growth Cities and Sharing Economy Are Driving a New Breed Innovators

Current price: $55.00
the Emergence of Urban Entrepreneur: How Growth Cities and Sharing Economy Are Driving a New Breed Innovators
the Emergence of Urban Entrepreneur: How Growth Cities and Sharing Economy Are Driving a New Breed Innovators

Barnes and Noble

the Emergence of Urban Entrepreneur: How Growth Cities and Sharing Economy Are Driving a New Breed Innovators

Current price: $55.00
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Size: Hardcover

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Combining emerging trends in collaboration, democratization, and urbanization, this book examines the emergence of entrepreneurship and innovation as a primarily urban phenomenon, explains why urban environments are rapidly attracting global innovators across three distinct forms of "urbanpreneurship," and lights the path forward for entrepreneurs, innovators, and city governments.
The world is urbanizing rapidly. Currently, 600 cities account for 60 percent of the global economy; by 2025, it is predicted that the top 100 cities will account for 35 percent of the world's economy. Emerging trends in collaboration, the sharing economy, and innovation are opening up new opportunities for entrepreneurs in urban environments—"urbanpreneurs"—to participate in everything from tech startups in cities (instead of suburban tech parks) to makers and on-demand service providers to roles in civic entrepreneurship for those interested in solving the challenges that growing cities are facing.
Readers of this book will understand how the converging trends of collaboration, democratization, and urbanization are rapidly attracting global innovators to cities capable of creating the enabling environment for aspiring innovators. The book discusses how entrepreneurs can best capitalize on the opportunities in urban settings, identifies what large and small cities can do to encourage more urbanpreneurship, and concludes with a consideration of the future of entrepreneurship in urban environments.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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