This book takes stock of the position of motorsport in the 21st century and considers how it will continue to influence sport business, politics, and society in the future.
Presenting a set of thematic essays and multi-disciplinary case studies, the book demonstrates that motorsport continues to play a significant role in relationships between the automotive industry, nationalism, industrialisation, and capitalism as well as motorsports’ position as a feature of contemporary popular culture. Examining issues such as event management and legacy, environmental sustainability and ‘greenwashing’, diversity and inclusion, the rise of gaming and esports, and the use of sport as political soft power around the world across multiple motorsport disciplines, the book shines fascinating new light on this innovative but sometimes problematic industry.
This is essential reading for all advanced students, researchers, managers, strategists, sponsors, and other stakeholders working at the nexus of motorsport, business, politics, and culture.