This book is about marketing. But more important, this is a book about you, the soft sell marketer—your desire, as a service provider or care-giver, to market and sell your products and services online or off without compromising your personal or professional values. In short, it's about putting your heart into marketing.
This book:
Validates the power of heart-to-heart connections that lead to emotional authenticity and marketing believability, taking sales beyond mere commercial transactions into long-term customer relationships;
Presents the principle that Selling Is Spiritual Service, healing the split soft sell marketers often feel between spirituality and sales;
Sheds light on the internal aspects of marketing beginning with integrity and ending with a balance between commerce and conscience.
Will open and inspire your soft sell imagination, setting the foundation for you to understand and profit from the practice of soft sell marketing.