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Barnes and Noble

the Hogan Edge: How Company Found and Lost Its Edge

Current price: $31.95
the Hogan Edge: How Company Found and Lost Its Edge
the Hogan Edge: How Company Found and Lost Its Edge

Barnes and Noble

the Hogan Edge: How Company Found and Lost Its Edge

Current price: $31.95
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Size: Hardcover

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The book is about the inception and creation of an iconic golf company and the success that was achieved by the Ben Hogan Company for over twenty-five years. This was followed by the turmoil the company went through, following a corporate raid, and by reorganizing the management team and how by featuring Ben Hogan in an ad campaign at the Riviera Country Club pole-vaulted the company to once again become the leader in golf club manufacturing. Then how by working with Ben Hogan to develop the Edge, the first cavity back club ever produced, elevated the company to the highest revenue levels in the history of the company. Finally, the book covers Hogan's downward spiral after a Japanese company purchased them and how they systematically unraveled Hogan's previous astounding success.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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