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The Influence of National Culture on Customers' Cross-Buying Intentions Asian Banking Services: Evidence from Korea and Taiwan
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Barnes and Noble
The Influence of National Culture on Customers' Cross-Buying Intentions Asian Banking Services: Evidence from Korea and Taiwan
Current price: $125.00
Barnes and Noble
The Influence of National Culture on Customers' Cross-Buying Intentions Asian Banking Services: Evidence from Korea and Taiwan
Current price: $125.00
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Size: Hardcover
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The book opens the view on the subject of customers’ behavioral intentions of cross-buying banking services in East Asian countries, especially from a cross-cultural perspective and empirically tested findings help marketing personnel in financial institutions, marketing practitioners’ in banks and researchers of financial services and marketing, understanding on East Asia such as Taiwan and Korea, where the tremendous growth of these activities has been noticed in recent years.
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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.
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