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Barnes and Noble

The Internationalization of Small to Medium Enterprises: The Interstratos Project / Edition 1

Current price: $250.00
The Internationalization of Small to Medium Enterprises: The Interstratos Project / Edition 1
The Internationalization of Small to Medium Enterprises: The Interstratos Project / Edition 1

Barnes and Noble

The Internationalization of Small to Medium Enterprises: The Interstratos Project / Edition 1

Current price: $250.00
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The Internationalization of Small to Medium Enterprizes uses information from annual surveys of companies in Europe during the period spanning the formation of a single European market. It addresses issues affecting small businesses such as marketing, entrepreneurship, export strategies and the single market, on an international basis. The book also contains detailed case studies of individual countries including The Netherlands, Finland, Switzerland and the UK.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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