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Barnes and Noble

the Irresistible Value Proposition: Make Customer Want What You're Selling and It Now

Current price: $13.99
the Irresistible Value Proposition: Make Customer Want What You're Selling and It Now
the Irresistible Value Proposition: Make Customer Want What You're Selling and It Now

Barnes and Noble

the Irresistible Value Proposition: Make Customer Want What You're Selling and It Now

Current price: $13.99
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Size: Paperback

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The Irresistible Value Proposition takes the least understood concept in business-value-and turns it into a powerful selling tool! In B2B sales, you make your value proposition irresistible when you:1. Tie it to both business and personal priorities of key decision makers2. Highlight your incremental value to their most likely alternative3. Present it using the customer's success metricsLearn to make the customer want what you're selling-and want it now-by clearly communicating your value in their language.

More About Barnes and Noble at MarketFair Shoppes

Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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