Every job search starts with a declaration of what you want and why you should have what you want. You must understand what makes you uniquely suited for the job you want. Your manifesto provides a unique approach to your job search reflected in your job search marketing plan, the tools you choose, and the way you choose to describe yourself to others. First you need a job search marketing plan to outline the core elements of your job search. By putting energy and thought into a plan in the beginning, you can focus on how to get what you want during your search. The techniques in this book can apply to young and old, professional and laborer, executive and office worker. The trick is making a plan that works for you, understanding who you are and what you have to offer, then working the plan until you get what you want.