This book presents instructions for designing and carrying out public relations and marketing programs, as well as ruminations on why propaganda exists, why it works and and how it came to be. Though this is a "how to" book about public relations and marketing, it's not all meat and potatoes. Interspersed are tidbits of "why," which explore the invisible forces driving visible results. In any case, it's easy book to peruse, so feel free to concentrate on the "how" articles and ignore the "why" ones - or the other way around, if your thoughts are more philosophical than vocational. Hopefully you'll find a good mixture of "how" and "why," with enough "how" to get things done and enough "why" to keep you interested.