This book builds on the discourse of AI and creativity and extends the notion of embedded and co-operative creativity with intelligent software. It does so through a human-centred approach in which AI is empowered to make the human experience more creative. It presents ways-of-thinking and doing by the creators themselves so as to add to the ongoing discussion of AI and creativity at a time when the field needs to expand its thinking. This will avoid over-academization of this emerging field, and help counter engrained prejudice and bias. contains technical descriptions, theoretical frameworks, philosophical concepts and practice-based case studies. It is a compendium of thinking around creative AI for technologists, human-computer interaction researchers and artists who are wishing to explore the creative potential of AI.