The Language of Jourbanalism
(second edition) provides lively and accessible tools to understand and analyse the language of jourbanalism. The authors explain how language develops over divergent media platforms, old and new, by looking at the differences across various forms of jourbanalism – including broadcast, magazine, newspaper, sport, radio, and online and citizen. As well as introducing the reader to the principles and methods of discourse analysis and how it can be applied to media, the book addresses the dynamic interplay between the emerging linguistic forms of social media and the jourbanalistic field.
With this new edition, the authors draw upon a range of international examples, including from the USA, India, Australia, China and the UK. They focus on an exploration of how social media is incorporated into the jourbanalistic output of print media, with a particular focus on 'clickbait'. This edition also focuses on the global ambitions of online newspapers – such as the
Daily Mail
and the
Guardian
– which are UK based, and broadcasters such as the BBC and CNN.