Impressionism, the iPhone, democracy, Uber-when we think about creativity, we most often think of
things
. We also narrow in on the
few
, those rare creators who seem to have something we lack. These tendencies quickly take us off track, perpetuating a myth and unknowingly pushing us further away from the
possible.
Here's the truth: Creativity is about the possible. It's the seed of
any
human advancement ever made or yet to be imagined. Most important and powerful of all, creativity is a uniquely
human
capacity that
each
of us possesses-including
you
.
The story of creativity is the story of who we are, a story still unfolding. It's time we come to understand it and learn how each of us can contribute our verse. It's time we understand this language of man and learn to 
speak creativity.
The Language of Man
provides more than needed understanding; it offers a powerful framework for creating.
If you want to create or innovate, this book is indispensable.