Across all the boroughs, shows, New Yorkers helped transform their broke and troubled city in the 1970s by taking the responsibilities of city governance into the private sector and market, steering the process of neoliberalism. Newspaper headlines beginning in the mid-1960s blared that New York City, known as the greatest city in the world, was in trouble. They depicted a metropolis overcome by poverty and crime, substandard schools, unmanageable bureaucracy, ballooning budget deficits, deserting businesses, and a vanishing middle class. By the mid-1970s, New York faced a situation perhaps graver than the urban crisis: the city could no longer pay its bills and was tumbling toward bankruptcy. turns to this turbulent period to explore the origins and implications of the diminished faith in government as capable of solving public problems. Conventional accounts of the shift toward market and private sector governing solutions have focused on the rising influence of conservatives, libertarians, and the business sector. Benjamin Holtzman, however, locates the origins of this transformation in the efforts of city dwellers to preserve liberal commitments of the postwar period. As New York faced an economic crisis that disrupted long-standing assumptions about the services city government could provide, its residents—organized within block associations, non-profits, and professional organizations—embraced an ethos of private volunteerism and, eventually, of partnership with private business in order to save their communities' streets, parks, and housing from neglect. Local liberal and Democratic officials came to see such alliances not as stopgap measures but as legitimate and ultimately permanent features of modern governance. The ascent of market-based policies was driven less by a political assault of pro-market ideologues than by ordinary New Yorkers experimenting with novel ways to maintain robust public services in the face of the city's budget woes. Local people and officials, argues, built neoliberalism from the ground up, creating a system that would both exacerbate old racial and economic inequalities and produce new ones that continue to shape metropolitan areas today.