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Barnes and Noble

The Male Chauvinist Pig: A History

Current price: $95.00
The Male Chauvinist Pig: A History
The Male Chauvinist Pig: A History

Barnes and Noble

The Male Chauvinist Pig: A History

Current price: $95.00
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Size: Hardcover

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In the social upheavals of the 1960s and 1970s, a series of stock characters emerged to define and bolster white masculinity. Alongside such caricatures as "the Playboy" and "the Redneck" came a new creation: "the Male Chauvinist Pig." Coined by second-wave feminists as an insult, the Male Chauvinist Pig was largely defined by an anti-feminism that manifested in boorish sexist jokes. But the epithet backfired: being a sexist pig quickly transformed into a badge of honor worn proudly by misogynists, and, in time, it would come to define a strain of right-wing politics. Historian Julie Willett tracks the ways in which the sexist pig was sanitized by racism, popularized by consumer culture, weaponized to demean feminists, and politicized to mobilize libertine sexists to adopt reactionary politics.Mapping out a trajectory that links the sexist buffoonery of Bobby Riggs in the 1970s, the popularity of Rush Limbaugh's screeds against "Feminazis" in the 1990s, and the present day misogyny underpinning Trumpism, Willett makes a case for the potency of this seemingly laughable cultural symbol, showing what can happen when we neglect or trivialize the political power of humor.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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