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Barnes and Noble

The Marketing Accelerator: You Can't Lead What You Don't Understand

Current price: $18.95
The Marketing Accelerator: You Can't Lead What You Don't Understand
The Marketing Accelerator: You Can't Lead What You Don't Understand

Barnes and Noble

The Marketing Accelerator: You Can't Lead What You Don't Understand

Current price: $18.95
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50% of my market effort is wasted.
The problem is, I don't know which 50%!
That's the refrain Drew Dinkelacker has heard from business owners and marketing leaders for more than two decades as a marketing strategist, coach, and CMO-for-hire. Learn how the
seven questions
can radically simplify and clarify your marketing decision-making. Theses seven questions reveal your
Marketing Flywheel
that encompass your brand, tribe, deliverables, strategy, message, connections and ultimately your goal. Readers will improve their understanding of how your
spins, what causes drag and what changes need to be made in order to accelerate it. Business leaders ignore their Marketing Flywheel at their own peril.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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