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Barnes and Noble

The Marketing of World War II in the US, 1939-1946: A Business History of the US Government and the Media and Entertainment Industries

Current price: $59.99
The Marketing of World War II in the US, 1939-1946: A Business History of the US Government and the Media and Entertainment Industries
The Marketing of World War II in the US, 1939-1946: A Business History of the US Government and the Media and Entertainment Industries

Barnes and Noble

The Marketing of World War II in the US, 1939-1946: A Business History of the US Government and the Media and Entertainment Industries

Current price: $59.99
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The US government realized in early 1942 that it needed to forge an alliance with the media and entertainment industries to create and maintain support for the war. The Office of War Information (OWI) was the US government agency acting as the liaison between Washington and the diverse media and entertainment industries; and all of them confronted a series of major issues and concerns to convince Americans to support the war effort. This book offers business historians an examination of the complex and sometimes tense relationships between the OWI and the radio, magazine, newspaper, and motion picture industries.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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