The groundbreaking follow-up to the international bestseller a hands-on guide to putting McKinsey techniques to work in your organization
McKinsey & Company is the most respected and most secretive consulting firm in the world, and business readers just can't seem to get enough of all things McKinsey. Now, hot on the heels of his acclaimed international bestseller
The McKinsey Way
, Ethan Rasiel brings readers a powerful new guide to putting McKinsey concepts and skills into action
The McKinsey Mind
. While the first book used case studies and anecdotes from former and current McKinseyites to describe how "the firm" solves the thorniest business problems of their A-list clients,
goes a giant step further. It explains, step-by-step, how to use McKinsey tools, techniques and strategies to solve an array of core business problems and to make any business venture more successful.
Designed to work as a stand-alone guide or together with
,
follows the same critically acclaimed style and format as its predecessor. In this book authors Rasiel and Friga expand upon the lessons found in
with real-world examples, parables, and easy-to-do exercises designed to get readers up and running.