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Barnes and Noble

The Men Behind Def Jam: Radical Rise of Russell Simmons and Rick Rubin

Current price: $21.95
The Men Behind Def Jam: Radical Rise of Russell Simmons and Rick Rubin
The Men Behind Def Jam: Radical Rise of Russell Simmons and Rick Rubin

Barnes and Noble

The Men Behind Def Jam: Radical Rise of Russell Simmons and Rick Rubin

Current price: $21.95
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Size: Paperback

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Having introduced the world to LL Cool J, the Beastie Boys, Public Enemy, DMX and Jay-Z, the label formed by hustler-incarnate Russell Simmons and A & R maverick Rick Rubin has now successfully marketed what was a ghetto phenomenon into the most pervasive youth culture of the late 20th century.
This book documents the growth of Def Jam from humble origins to its current status as the preeminent black music label of the 80s and 90s.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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