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Barnes and Noble

The Naming Book: 5 Steps to Creating Brand and Product Names that Sell

Current price: $15.99
The Naming Book: 5 Steps to Creating Brand and Product Names that Sell
The Naming Book: 5 Steps to Creating Brand and Product Names that Sell

Barnes and Noble

The Naming Book: 5 Steps to Creating Brand and Product Names that Sell

Current price: $15.99
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Size: Audiobook

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Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business—and it needs to stand out. In , Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You’ll learn how to:

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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