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The Naming Book: 5 Steps to Creating Brand and Product Names that Sell
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Barnes and Noble
The Naming Book: 5 Steps to Creating Brand and Product Names that Sell
Current price: $15.99
Barnes and Noble
The Naming Book: 5 Steps to Creating Brand and Product Names that Sell
Current price: $15.99
Loading Inventory...
Size: Audiobook
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Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business—and it needs to stand out.
In
, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You’ll learn how to: