Greta Klein, the features editor at a women's magazine, is accomplished and successful. That is, in all areas except her love life. Determined to help, Greta's boss - and friend - secretly enlists the help of the Ever After Agency, and sets out to make her dreams come true. Work-obsessed Greta is nothing if not stubborn, so it'll take some creative thinking, which leads to a lightbulb moment: a new column focused on dating in the city. With date after disastrous date, things are not looking rosy for Greta. But little do they know, the perfect man has been there all along - but will Greta realise it's more than friendship before it's too late?