Packaging is a
highly underrated art form
. As the first thing a consumer sees when looking at a product, it can make or break a sale. Every year, the
Pentawards
celebrate the art of the package by recognizing the
world's most groundbreaking and influential designs
. Designers compete in five main categories — beverages, food, body, luxury, and other markets — and no fewer than 50 sub-categories.
Featuring a selection of
hundreds of works
, this book brings together
Pentawards winners from 2008 to 2016
, providing a vivid demonstration of creativity in every form of packaging. Readers will discover, through product descriptions and plenty of images, what drives design industry leaders and agencies behind these creations, which
permeate all aspects of our everyday lives
. This well of inspiration will not just serve design and marketing professionals, but
anyone with an interest in the creative process of packaging
.