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The Palgrave Handbook of Interactive Marketing
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Barnes and Noble
The Palgrave Handbook of Interactive Marketing
Current price: $249.99
Barnes and Noble
The Palgrave Handbook of Interactive Marketing
Current price: $249.99
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Size: Hardcover
*Product Information may vary - to confirm product availability, pricing, and additional information please contact Barnes and Noble
Chapter 41 “Ethical Considerations in Gamified Interactive Marketing Praxis” is available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.
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