This study is a comparative analysis of the perception of HIV/AIDS in north eastern Nigeria - presented through both the Hausa language and English. Based on the cognitive linguistic view of language as a reflection of human experience, as well as the way we perceive and conceptualize our world, the book uses a variety of approaches to make analyses and comparisons at various levels. From these, the study concludes that language plays an important role in shaping the discourse of AIDS and its understanding or education via sensitization messages. Any meaningful improvement in HIV/AIDS enlightenment in Nigeria has to take the role of language into consideration. (Series: Contributions to the Africa Research / Beitrage zur Afrikaforschung - Vol. 55) [Subject: African Studies, Health, Language, Linguistics]