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Barnes and Noble

The Perfect Meal: The Multisensory Science of Food and Dining / Edition 1

Current price: $38.95
The Perfect Meal: The Multisensory Science of Food and Dining / Edition 1
The Perfect Meal: The Multisensory Science of Food and Dining / Edition 1

Barnes and Noble

The Perfect Meal: The Multisensory Science of Food and Dining / Edition 1

Current price: $38.95
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The authors of
The Perfect Meal
examine all of the elements that contribute to the diner s experience of a meal (primarily at a restaurant) and investigate how each of the diner s senses contributes to their overall multisensory experience. The principal focus of the book is not on flavor perception, but on all of the non-food and beverage factors that have been shown to influence the diner s overall experience.
Examples are:
the colour of the plate (visual)
the shape of the glass (visual/tactile)
the names used to describe the dishes (cognitive)
the background music playing inside the restaurant (aural)
Novel approaches to understanding the diner s experience in the restaurant setting are explored from the perspectives of decision neuroscience, marketing, design, and psychology.
2015 Popular Science Prose Award Winner.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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