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Barnes and Noble

the Post-Digital Enterprise: Going Beyond Hype

Current price: $84.99
the Post-Digital Enterprise: Going Beyond Hype
the Post-Digital Enterprise: Going Beyond Hype

Barnes and Noble

the Post-Digital Enterprise: Going Beyond Hype

Current price: $84.99
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Size: Hardcover

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A new wave of digital technologies has impacted the business world like a tsunami. But after a first phase characterized by hype and unrealistic expectations, there is now a shared need for a better understanding of how to create real and sustainable value by adopting these technologies. This book suggests a pragmatic approach to value creation by embracing the post-digital mindset: a more mature attitude toward digital innovation focused on putting these technologies at work rather than marveling at them. After the illustration of a post-digital manifesto, the book explores all the key topics and tools that are relevant for the decision makers in this context.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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