4th edition of the world’s most popular LinkedIn handbook—completely revised and updated, including tips for the mobile app
​Many LinkedIn books focus solely on creating a killer profile. But LinkedIn is
not a spectator event
. You can't just show up and wait for people to come to you. LinkedIn is a professional networking community, and opportunities abound to
make real money
and
advance your career
. In addition to helping you create a magnetic, professional profile, this book will show you how to develop a comprehensive strategy for achieving your business and career goals. Over 100,000 professionals have already used Breitbarth's LinkedIn secrets to land
lucrative new customers and top-notch employees
, grow their businesses and brands, and find great new jobs. And most people have only scratched the surface of LinkedIn's potential.
The Power Formula for LinkedIn Success
will help you: •    Set yourself apart from the LinkedIn masses and build a powerful professional network •    Attract and engage with people who need your products, services, or skills •
Locate the right people
for business partnerships and revenue opportunities •    Discover insider information about employers, customers, and competitors •    Find a great new job—many times when you're not even looking for one! LinkedIn is one of the most powerful business tools on the planet—and
is
your perfect step-by-step guide to mastering it!