Over the past decade, the very nature of the way we relate to each other has been utterly transformed by online social networking and the mobile technologies that enable unfettered access to it. Our very selves have been extended into the digital world in ways previously unimagined, offering us instantaneous relating to others over a variety of platforms like Facebook and Twitter. , the author draws on his experience as a psychotherapist and cultural theorist to interrogate the unconscious motivations behind our online social networking use, powerfully arguing that social media is not just a technology but is essentially human and deeply meaningful.