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Barnes and Noble

The Psychology of Media and Politics / Edition 1

Current price: $84.95
The Psychology of Media and Politics / Edition 1
The Psychology of Media and Politics / Edition 1

Barnes and Noble

The Psychology of Media and Politics / Edition 1

Current price: $84.95
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Research indicates that people discount their own opinions and experiences in favor of those of "experts" as espoused in the media. The framing of news coverage thus has a profound impact on public opinion, and political decision making as a response to public outcry. However, the choice of how to frame the news is typically made to solicit viewership and high ratings rather than to convey accurate and meaningful information.
The Psychology of Media and Politics
discusses why people discount their own opinions, how the media shapes the news, when this drives political decision making, and what the effect is on the future of society.
Issues addressed include:
How powerful are the media in shaping political beliefs/judgment?
How has this power changed in recent years?
How does media influence voting behavior?
To what extent do media opinions affect political decision making?

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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