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Barnes and Noble

The Quest for Alpha: Holy Grail of Investing

Current price: $27.95
The Quest for Alpha: Holy Grail of Investing
The Quest for Alpha: Holy Grail of Investing

Barnes and Noble

The Quest for Alpha: Holy Grail of Investing

Current price: $27.95
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Size: Hardcover

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The final word on passive vs. active investing
The debate on active investing-stock picking and market timing-versus passive investing-markets are highly efficient and almost impossible to outperform-has raged for decades. Which side is right? In
The Quest for Alpha: The Holy Grail of Investing
, author Larry E. Swedroe puts an end to the debate, proving once and for all that active investing is likely to prove futile as the associated expenses-costs, fees, and time spent analyzing individual stocks and the overall market-are likely to exceed any benefits gained. The book
Presents research, data, and quotations that reveal it's extremely difficult to outperform the market
Explains why investors should focus on asset allocation, fund construction, costs, tax efficiency, and the building of a globally diversified portfolio that minimizes, if not eliminates, the taking of idiosyncratic, uncompensated risks
Other titles by Swedroe:
The Only Guide to Alternative Investments You'll Ever Need and The Only Guide You'll Ever Need for the Right Financial Plan
Investors are on a never-ending search for a money manager who will deliver returns above the appropriate risk-adjusted benchmark, aka the "Holy Grail of Investing."
The Quest for Alpha
demonstrates that it's a loser's game-while it's possible to win, it's so unlikely that you shouldn't try.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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