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The Retailing Reader / Edition 1
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Barnes and Noble
The Retailing Reader / Edition 1
Current price: $96.99
Barnes and Noble
The Retailing Reader / Edition 1
Current price: $96.99
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Featuring work from seminal theorists in the area and charting the development of retailing as an important discipline in its own right, this superb volume examines the key themes in contemporary retailing. Organized into five sections, each of which includes an illuminating editorial overview,
examines:
Extensive case studies include an analysis of the British grocery market, the strategies embodied by Nike Town stores, and the development of retail economies in China and Latin America.
presents a comprehensive overview of this important area of study, and is an ideal companion for any student of retailing, marketing or business and management.