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Barnes and Noble

The Retailing Reader / Edition 1

Current price: $96.99
The Retailing Reader / Edition 1
The Retailing Reader / Edition 1

Barnes and Noble

The Retailing Reader / Edition 1

Current price: $96.99
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Featuring work from seminal theorists in the area and charting the development of retailing as an important discipline in its own right, this superb volume examines the key themes in contemporary retailing. Organized into five sections, each of which includes an illuminating editorial overview, examines: Extensive case studies include an analysis of the British grocery market, the strategies embodied by Nike Town stores, and the development of retail economies in China and Latin America. presents a comprehensive overview of this important area of study, and is an ideal companion for any student of retailing, marketing or business and management.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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