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The Rise of Marketing and Market Research
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Barnes and Noble
The Rise of Marketing and Market Research
Current price: $54.99
Barnes and Noble
The Rise of Marketing and Market Research
Current price: $54.99
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Size: Hardcover
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This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.
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