John Livesay, a keynote speaker and author of the business book
Better Selling Through Storytelling
, presents us with a business fable set in Austin, Texas. It is about a sales representative whose old ways of selling are not working anymore. With the help of his colleague, he learns how to use storytelling in his sales meetings, which wins him more sales success than ever before. As a result, he becomes irresistible to his clients.
The Sale Is in the Tale
reveals approaches that reach beyond business. They apply to many aspects of life, as is seen as the sales rep learns how to make his soft skills stronger. The reader accompanies the rep on his journey and learns how to use storytelling and strengthen their soft skills to improve their professional
and
personal relationships. From applying the methodology from
you will:
Double your closing ratio
Learn how to get people to go from saying "I'm interested" to "I'm in"
Go from pushy to persuasive
Tug at heartstrings to get people to open their purse strings
Stop drowning in the sea of sameness