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The Satisfaction of Change: How Knowledge and Innovation Overcome Loyalty Decision-Making Processes
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Barnes and Noble
The Satisfaction of Change: How Knowledge and Innovation Overcome Loyalty Decision-Making Processes
Current price: $119.99
Barnes and Noble
The Satisfaction of Change: How Knowledge and Innovation Overcome Loyalty Decision-Making Processes
Current price: $119.99
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Size: Hardcover
*Product Information may vary - to confirm product availability, pricing, and additional information please contact Barnes and Noble
The authors provide an analysis in a "digital" view of the economic theory of switching costs and the resulting lock-in mechanisms which, in a classical economy, are often a barrier to disloyalty. It is auseful and effective tool for online businesses, their main managerial and strategic implications, and the adaptability to existing contexts.
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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.
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