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Barnes and Noble

The Science of Identity

Current price: $43.95
The Science of Identity
The Science of Identity

Barnes and Noble

The Science of Identity

Current price: $43.95
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Size: Hardcover

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This compilation of articles written by the editors of Scientific American explores the complicated subject of identity from a scientific perspective. What determines which traits, qualities, and beliefs a person will possess or be drawn to in other people? Researchers have examined genetic makeup, brain activity, emotional responses, and social structures to find patterns that can help explain how identity is formed. Science can be used to explain stereotyping, gender and sexuality, our tastes and beliefs, and the factors that shape our personalities.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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