Based on Bill Fisher's master - class seminars - featured at The World Bank, The University of California, and Draper University - this book offers the kind of capital - raising street smarts that most entrepreneurs never tap into until it is too late. Fisher organizes the capital - raising process into six clear steps, and then breaks through the myths to reveal the triggers for success. For example, entrepreneurs are told that great business ideas get funded. Not true - great business stories get funded, and those stories all have a similar construction and shape, which can be learned. And yes, you need investors, but investors come with their own personality issues. You need the right match for long - term success, not just whoever is waving the biggest check. This book allows you to prepare for your investor meetings with a capital - raising expert coaching your every step.