Considered one of the leading experts on performance communication and coaching theory in sports, “Coach Reed” Maltbie has shaped coaching philosophies at some of the top sporting organizations in the world. His newest book, , effectively leverages his master’s degrees in both performance psychology and early childhood development with his 30 years of working with Olympians, Professional athletes, and world champion coaches to demystify the brain's role in high-performance environments. In this groundbreaking work on language, the brain, and performance environments, Coach Reed’s masterful storytelling is woven with insightful observations and cutting-edge research to help competitors change the way they communicate with themselves and those they lead—so that anyone can access their best performance. features real-life examples that demonstrate how the right words can spark amazing results. Reed provides readers with a roadmap for shifting the performance mindset, triggering skill pathways in the brain, and igniting a competitive fire that will help any performer access their best day yet. Elite performers in need of an edge, former champions seeking to recapture success, and everyday competitors wanting to get unstuck will find easy to follow and easier to apply concepts like: