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Barnes and Noble

The Sponsor Effect: How to Be a Better Leader by Investing Others

Current price: $12.99
The Sponsor Effect: How to Be a Better Leader by Investing Others
The Sponsor Effect: How to Be a Better Leader by Investing Others

Barnes and Noble

The Sponsor Effect: How to Be a Better Leader by Investing Others

Current price: $12.99
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Size: Audiobook

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Are you investing in the right people?
Many people know the benefit of finding a sponsor—someone who goes beyond traditional mentorship to partner with a junior-level employee to help build their skills, advocate for them when opportunities arise, and open doors. But few realize that
being
a sponsor is just as important to career growth as
finding
one.
According to new research from economist and thought leader Sylvia Ann Hewlett, senior executives who sponsor rising talent are 53 percent more likely to be promoted than those who don't. Similarly, middle-level managers who have proteges are 167 percent more likely to be given stretch assignments. Well-chosen proteges contribute stellar performance, steadfast loyalty, and capabilities that you, the sponsor, may lack, thus increasing how fast and how far you can go.
But how do you find standout proteges, let alone develop them so that they're able to come through for you and your organization?
This book has the answers you need. Combining powerful new data and rich examples drawn from in-depth interviews with leaders from companies such as Unilever, Aetna, Blizzard Entertainment, and EY,
The Sponsor Effect
provides a seven-step playbook for how you can become a successful sponsor. You'll learn to:
Identify
the right mix of proteges
Include
those with differing perspectives
Inspire
your proteges and ignite their ambition
Instruct
them to develop key skill sets
Inspect
your picks for performance and loyalty
Instigate
a deal, detailing the terms of a relationship
Invest
three ways and reap the rewards
Along the way, you'll discover the enormous benefits of investing in these valuable relationships.

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