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Barnes and Noble

The Strategy and Tactics of Pricing: A Guide to Growing More Profitably

Current price: $425.00
The Strategy and Tactics of Pricing: A Guide to Growing More Profitably
The Strategy and Tactics of Pricing: A Guide to Growing More Profitably

Barnes and Noble

The Strategy and Tactics of Pricing: A Guide to Growing More Profitably

Current price: $425.00
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Size: Hardcover

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This edition features new discussions on harnessing concepts from behavioral economics as well as a refined "value cascade" to help organize the topics covered in this book. Readers will also benefit from: This comprehensive, managerially-focused text is a must-read for students and professionals with an interest in strategic price management and achieving commercial excellence for their organizations. Additional online resources include PowerPoint slides and an instructor’s manual, including exercises, mini-cases, and examination questions.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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