While previous work on the universe charts the Campbellian mythic arcs, political representations, and fan reactions associated with the films, this volume takes a transmedial approach to the material, recognizing that TV projects interact with and relate to other texts. The chapters in this volume take as a basic premise that the televisual entrants into the transmedia storyworld are both important texts in the history of popular culture and also key to understanding how the franchise—and, thus, industry-wide transmedia storytelling strategies—developed. The book expands previous work to consider television studies and sharp cultural criticism together in an effort to bring both long-running popular series, long-ignored texts, and even toy commercials to bear on the franchise’s complex history.